Great Canadian Parks - The Discovery Channel
In 1995 we were one of five Canadian producers picked by the Discovery Channel to compete in each creating a one hour pilot program to select the winning producer for "Great Canadian Parks."
Neophyte Discovery executives - brought in from CBC and sports networks - had no idea of the best program presentation format to use for their new Canadian heritage series, and thought this was the best way to get input from creative people who knew what they were doing, in order to find the best producer for the series.
Goldi Productions was picked, to do a pilot, at the very last minute, when Joan Goldi, during chit-chat at an evening function, pointed out to John Pannikar, Discovery's executive producer on the series, that all four National Parks he and Trina McQueen had picked, for a "Canadian signature series" competition, were west of Saskatchewan... The daring duo - who had spent all their lives in Toronto - had left out nine provinces and territories, most of Canada, and most of the population...
John, clearly discomfited by the awkward revelation, spoke to Trina McQueen; the next morning we had our pilot to help Discovery restore some semblance of balance and credibility.
Trouble was, we had no park... and all the good, spectacular and famous ones - Banff, Jasper, Yoho, Pacific Rim, and Prince Albert (of buffalo and Grey Owl fame) - were - obviously - gone... As well as our hope for any ratings...
In desperation, we picked two local, adjoining National Parks in Ontario: Bruce and Fathom Five at Tobermory, neither of which anyone had ever heard of... (OK, we admit it; we found them by looking at a Parks Canada brochure...)
Yipes! Who would even want to see our program? Against Canada's most spectacular national parks, we were sure to be a very poor 5th out of 5, in the ratings... But we had no choice, but to make the best of it...
Clearly, we would lose the popularity contest, hands down, among viewers... And this was a job aimed to get the best ratings...
We would have to ingratiate ourselves at Discovery with our hard work and innovation, since we didn't have a hope at winning the ratings game. We believed doing a good and conscientious job was what it was all about...
Worse yet, it was early spring. The place was frozen up, and empty; not a flower, not a bird, not an animal, was to be seen, or heard, anywhere, and the air date was - horrors - July 1st... literally only weeks away... It felt like days... (John clearly didn't think it was possible for us to pull it off, but we assured him, if not ourselves...)
And we were going to start investigating, researching, and shooting, in a park which was devoid of people. So we were faced with having to bring all our camera subjects from Toronto to "people the Park." Which we did. Or we would have had nothing, or nobody, to shoot.
We were determined not to fail the trust Discovery had placed in us.
In what would become the most astounding accomplishment of our career, we started dreaming up our pilot on "Bruce/Fathom Five," under all these fatal restrictions, when the other shows - John Pannikar informed us - had been in the can for months, and were already well along in editing...
How we did it, and created a great program model, to showcase Great Canadian Heritage Sites, and blend in an educational message in a seamless way, using experts, in a viewer-attractive presentation, is a truly amazing story.
Oh, and we had no "host," or time to find one... And for the "show design" we envisioned, this was absolutely key...
So John Goldi yanked our summer office PA, away from her computer - she'd only been a week on the job - dragged her into the back yard, pumped her up, and screen tested her by making her walk and talk to his camera. After 15 minutes, he said, "You're our on-site host for the Discovery pilot." She was blown away by his confidence in her, but rose magnificently to the challenge, and did a superb job that made our hearts glow, and our show shine.
She was, we have absolutely no hesitancy whatsoever in saying, decidedly superior, as a Parks television host, in every way to all the other would-be hosts, presenters, or walk on celebrity hopefuls, that the other pilots made use of.
Where the others were missing entirely, or stodgy, awkward, staged, mannered, or doddery, she was present everywhere, throughout the show, engaging, natural, genuine, totally believable, and managed to convince every person she interviewed in the field, and the audience that watched, that she really cared for what the experts had to show her. Everywhere she pumped them with intelligent questions that viewers would want answered. The experts universally glowed under her on-camera questioning.
And we delivered on time.
Unfortunately Discovery programmed our pilot into the worst possible time slot, on the warm July 1st, holiday weekend, when all the viewers we wanted were far from their TV sets, partying and barbecuing in the back yard, off at the cottage, or watching fireworks.
(We had complained, ahead of time, to John Pannikar, but, for reasons that entirely escaped us, he said those factors would have no impact whatsoever on the TV watching numbers... Eh! In fact we're sure Discovery did it on purpose, as protection, so that if our show was a disaster, there were no viewers around to see the debacle...)
In spite of the disastrous obstacles we faced, on every side, on this job, our show on unknown parks still won the third highest ratings of the five, finishing handily above the other two pilots, Pacific Rim and Prince Albert, and respectably close to the others.
Frankly, we thought our show, in spite of not having the Rocky Mountains, the Pacific, bison herds, or Grey Owl, was the best of them all, on numerous levels, for a variety of reasons.
And the Winner is... Clearly the executive officers at Discovery were more than a bit impressed too, because Trina McQueen and John Pannikar picked our pilot, our "host-based model," our program's presentation format, structure, balance of elements, and approach, as the "pilot model of choice" to copy in shooting and editing the subsequent Discovery series "Great Canadian Parks."
They took our pilot, but not us - the creative team...
In the end, "Great Canadian Parks" looked exactly like our pilot, and nothing, at all, like the pilot of the producer who got the contract to make the series.
In fact their pilot "host," had only been a "book end presenter," and only did a couple of lone stand-ups, on a railway track somewhere - we swear he was not even in the park he was hyping... So he did no interactions with the park; his presence was an artificial intrusion...
Worse, he did no on-site host interactions with "park experts," and people on location, at all, which was the heart and soul of our pilot, a technique that was then slavishly copied holus bolus from us to become the norm in Great Canadian Parks.
Though they did replace our terrifically informed, engaging, and enthusiastically bright young woman host, with a doddery old fart, who, it turned out, was an old friend of Trina's, and who ended up reciting the same script for every show. He must have repeated "Love it to death" 20 times in every program...
But then Trina was notoriously up front about the kinds of talent she would hire. At one public meeting of producer hopefuls, after she asked them for support for getting a broadcast license for Discovery, she sternly and loudly, admonished those in front of her - her brashness took everyone aback - not to get their hopes up. "I'm only going to work with producers I like." Heads turned; she had forgotten to mention merit...
And, we confess, she didn't know us at all, except by our work, which she clearly thought enough of, to brazenly appropriate it for her friends, as if it was her right to do so...
(As the Globe's television critic John Doyle repeatedly says, "Television is a racket.")
Oh, and our summer office PA? Only weeks later, she parlayed her powerful hosting debut on our pilot into a top Producer's job at Life Network on one of its leading shows. Clearly TV executives there, were blown away by what they saw in our show... Shows what good coaching from a pro, can do with an office temp...
Over the next year or two, our 22 minute Outdoor Adventure Canada heritage shows would meet some of the Parks 1-hour spectaculars on the US film and television festivals competition circuit. In one memorable, but typical contest, one Parks show Discovery was very fond of sending - because they thought it was better than the others - met head on with two of ours and a host of other programs from the best producers around the world.
The American jury gave our Canada-specific heritage programs, BOTH the GOLD and the SILVER, and Discovery went home empty... again... (In fact at three different international US film and television festival competitions, others of our programs took both the Gold and the Silver.)
Trina McQueen of Discovery would say publicly that she was pleased that "Great Canadian Parks" "averaged" 100,000 viewers (in the first broadcast).
Astonishingly, during the week that the Olympics were on,
which siphoned away all the viewers,
our "Outdoor Adventure Canada" program
"A Whale of a Tail" - in its encore presentation - got 237,000 viewers
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